Rising from the Ashes: The Fearless Non-Profit Ambassador

In this empowering episode, we follow the inspiring journey of Cynthia Stant, a courageous individual who faced the upheaval of being fired from her corporate job. Struck by the initial fear of the unknown, Cynthia channels her apprehensions into determination, setting out to build her own business from the ground up. As she navigates the challenges and overcomes her fears, Cynthia transforms into a fearless non-profit ambassador, dedicated to making a positive impact in her community through the Non-Profit Dress for Success. Join us as we delve into Cynthia’s story of resilience, growth, and the unwavering spirit that drives her to succeed while giving back.

Expanded description:
Ever thought about sales being your transformative tool in business and life? This episode brings you a riveting conversation with Cynthia Stant, a sales consultant who has redefined her life through sales. From juggling work and studies full-time, to managing a top-performing sales team in the wine and spirits industry, and eventually launching her online coaching venture, Cynthia's inspiring journey is a testament to the power of passion and determination.

This episode covers Cynthia's fervor for reshaping the sales narrative for women, advocating for a more genuine, feminine, and service-oriented approach to sales. You'll discover how her sales coaching has empowered women across the globe to catapult their businesses to six and seven figures. Listen as Cynthia stresses the significance of being solution-focused in sales and how this cultivates trust with clients and triggers testimonials and referrals. Savor a moving conversation about her affiliation with Dress for Success, a charity she supports that aligns with her mission of uplifting women.

As we progress further, Cynthia underscores the importance of in-person connections and the potency of collaboration. She discusses her experience of initiating a nonprofit and the joy it brings her to help others. The conversation evolves to cover the progression of sales, where it's not just about sealing a deal, but about being of service and assisting others. Ending on a high note, Cynthia shares a compelling narrative of a client who experienced a dramatic increase in income after a coaching session with her. Tune in to discover how sales can be your transformative tool in business and life.

Learn more:
CynthiaStant.com

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Chapters

• 0:10 Empowering Women to Achieve Sales Success
• 8:24 Selling Authentically and Being of Service
• 17:00 Empowering Women Through Sales and Giving
• 23:39 In-Person Connection and Collaboration's Power
• 30:55 The Evolution of Sales and Success
• 37:18 Power of Giving and Making Difference

Transcript

Cindy Witteman: 0:10

Hello and welcome to another episode of Little Give. Go ahead, meet our guests, Tell us where you're from and tell us what you're all about.

Cynthia Stant: 0:18

Hi there. So I'm Cynthia Stant, I'm from Jacksonville, florida, and I am a sales consultant and I help women to achieve six and seven figure businesses online. So I'm really all about helping women to make sales super sexy and super simple, because to me, honestly, simple is sexy. And I'm here to rewrite the script and help women not see sales as spammy, scammy, sleazy, but more as spiritual, as more as being of service, of being a solution and really being the start of their client's success. And I do this because, for me, honestly, you're probably going to hear more today, but sales has changed my life. It has saved my life and being able to create sales has helped me create such a bigger impact and really lived my potential.

Cynthia Stant: 1:01

So I'm here to help every woman to fall in love with sales and to make sales. So that's what I'm really all about, and we've done this through my coaching businesses. We've done this through a lot of our meetups and in-person events and we've done this through my podcast, which is Interfeminabee, so you can maybe see it behind me if you're watching on video, but through this podcast, we've been able to reach top 2% on iTunes out of over 3 million shows and that ranked number 9 for Women in Sales Podcast. So a big reach, making a big difference and helping women all over the world take millions of dollars.

Cindy Witteman: 1:29

So that's what I'm all about. Wow, I love it. Well, that certainly could not have happened overnight. Why don't you tell us a little bit about how you got started on that path and tell us a little bit more?

Cynthia Stant: 1:39

It actually happens a lot faster than you may imagine. It's pretty cool. As we are recording this right now. It was literally just on Sunday, so two days ago, that we celebrated our third year anniversary of starting the company, and so I've been in sales since I started my professional career, but there's been a lot of ups and downs and everything in between.

Cynthia Stant: 2:02

I think I really started young. I remember when I was in college I actually went to school full time and I worked full time and I worked at an upscale restaurant and I noticed if you're going to make a lot of more money, it's all the margins which is in the back of the menu, which is the wine and spirits. So I really made sure that I studied that like no other and every time I went in to serve, it was more about creating that ambiance for people, to give them that experience, versus just taking orders, and I can say that it's luck. But now that I know that it was really an amazing opportunity, where luck truly is when preparedness meets that opportunity, and I had a table come in that was top management for the largest supplier in the world for wine and spirits and I must have impressed them because they asked me to interview for their company. 13 interviews later yes, I counted all of them because it took over a year to get it but I ended up becoming one of four women in the world and the youngest person in the world to have this position where I was managing entire region in wine and spirits and a huge sales team. I'm not going to lie, I cried a lot. I learned a lot. Nobody saw it was behind the scenes, but that was a great position where I learned to forecast a budget, to get the tools and the programs to my people and to train my teams and build the relationships. And both years that I was there, I ended up becoming number one in the nation. My teams we drove them to the top.

Cynthia Stant: 3:17

I decided it was no longer for me and there's a lot that happened in between. But I actually decided to devote myself and by demoting myself, I realized that I don't have to be on a salary. I don't have to work nights, weekends and holidays, because that's not when clients and restaurants and bars and hotels want to see their salespeople. So I became a salesperson and I went to the very top and what happens is when you're really good at sales, you build that pipeline. When you build that pipeline, you kind of can just work two hours a day because you know who to call, you built the relationships and you get a lot of time for you to back. And I just remember thinking to myself yes, this is cool, this is sexy, this is fun, but does this really fulfill my purpose? Am I really here just to sell alcohol and get concert tickets and things like that? No, so I discovered the online coaching world and I remember just thinking, wow, I feel like I can do this.

Cynthia Stant: 4:06

First of all, it's never been easier to sell to more people, to reach more people all over the world through this little box that fits in your back pocket, and so I wanted to get started and I didn't know how. So the first thing I did was hire a coach, and I fell in love with this coach. I just thought she was so beautiful and she was a mom and she was a saleswoman. She goes slay and I admire that, and so I decided to be her client and right away, she had a competition with her clients and I was like, okay, I'm going for this, being the saleswoman that I am, and I ended up winning. I had a VIP day with her, and I remember when I sat down with her, it's like the angel spoke to me and I knew I was supposed to be her salesperson and even though she didn't want to hire me because she said one, it's not in the budget, we're just working with interns at the time. Two, you're a client. That's kind of weird I just could see the potential in her. I knew how great she was going to be and I wanted to be part of it, and so I said I'll do it. You know, I'll drop my shiny position where I'm at, being number one, and I'll start with you and I'll do just commissions. And so that's what I learned all about social selling and I can truly say that I believe that I'm one of the pious years when it comes to making sales and DMs and on social media I personally have done over $5 million in sales and just DMs alone, not counting the calls that we've had and everything leading up to it. But you know, we did really well. And so my first month of working with her, I did $670,000 in sales. We ended up growing her company to an eight-figure company in the first year, and then I started hiring all the teams and managing a team of 85 people. I was the first salesperson and one year we got to 85 salespeople.

Cynthia Stant: 5:32

People in the industry really started noticing us. They started wondering how are you making these sales? How are you making these sales? And the boss would turn to me and say, cynthia, how are we making these sales? And I didn't want to, but I drugged my feet and I kicked and I screamed and then she pushed me out in front of all of her clients thousands of them now and she asked me to speak sales to them, teach sales, and I fell in love with it.

Cynthia Stant: 5:52

I'm serious, cindy, she created a monster almost, because I realized it's one thing to sell and when you believe in what you sell, you really can be the start of someone's success. If you really know that this is the thing that can help them to get to where they want to be, it's a beautiful thing. But it's another thing to teach others to truly do it for themselves. And I fell in love with the ability to empower others and teaching them how to sell, because if you can sell, I promise you, not only will you survive, you will always thrive. Whatever you want, you can't tell yourself no anymore, you just go sell something, and every time that you are getting paid and you're making a sale, it's because you have a new client and you serve somebody else. You gave value. So the only way to truly live your God-given purpose and to really make a bigger impact is to give in that capacity. And so, like I said, we've helped women all over the world to make millions, and when you give like that, of course you're allowed to receive.

Cynthia Stant: 6:46

So it was interesting because I started falling in love with it and of course, I always said I wanted to start my own company. And then things started clicking where I was ready to make that move. And next thing I knew I got a phone call that I was fired. I had five consults that day and I remember being so upset about it. But that's when I realized a few things One, pain pushes until vision pulls. I was always meant to do this and nothing was going to stop God from getting it to me. And two, that nothing outside of me truly is ever going to be the source of my success or my happiness.

Cynthia Stant: 7:19

And so, after pouting and punching my pillow and screaming a little bit, I then, the next day, decided to start the podcast, and I decided to start my company and get an LLC and three weeks later I had my first four clients and my first four months as a solo partner. I created a six-figure company and then multiple six figures in six months, and since then we now celebrate that we're a seven-figure company, have hundreds of women come through our programs and we have women come all over the world to be part of our communities. And then what of course happens is, when you start doing really well, you start thinking how do I create even a bigger impact? What's next? What's more and that's where we get into how I started, connected to my nonprofit, which is Dress for Success, and so I have some questions about that, but I would love to talk about that today more than anything.

Cindy Witteman: 8:04

Yes, I'm super excited about that. So I know in the beginning of this you talked about how some people think that sales is like maybe it could be a negative thing or people don't like it or don't like to do it. So how did you kind of shatter that stigma in your world?

Cynthia Stant: 8:18

Really it's interesting because people think like, oh, why do I need to listen to this episode? Because I'm not a salesperson, right? But the thing is, if you work with people, you're always selling. If you're going to interview for a corporate position, why do they choose you? Because you're selling yourself. If you want to get the promotion, how are you going to get it? It's because you're in sales, baby, you're selling. If you are going to find that perfect partner, your spouse, like, why do they choose you? Why are you the one? Because you're selling yourself.

Cynthia Stant: 8:45

And I realize that truly, even as a salesperson, if you're not the CEO of a business, you're the CEO of your desk. If you're a salesperson, you run your own portfolio. And whether you're a salesperson or a business owner, no matter what, you are the CEO of your life. The role of a CEO is to call the shots. You're the visionary, you're the boss. Whatever you say is so. So we can either label things against us or we can label things for us. And so anytime that we think something scammy, scammy, sleazy, how can you rewrite the script? Because you truly are the director of your life. So anything that is going against you you're creating resistance towards.

Cynthia Stant: 9:22

I was just saying this to my husband this week. We were working out and I caught myself being a little out of breath. I'm like man, I need to get back in here a little bit more. And I said working out really isn't fun until you get a great shape and you're good at it. When you play a game, whether it's a video game or board game, or you play sport, it's really not that fun until you get good at it. And sales is the same thing. It's like you really just have to work your skills and normally what it is it's not.

Cynthia Stant: 9:47

What do I say? How do I pitch? What is the thing I need to do? When they say this? It's more so. How do I be me as authentic as possible and how do I earn trust by making you about them? How do I be a solution? So, instead of scammy, scammy, sleazy, like you're doing it wrong and that's maybe how you witness it by somebody else, but you can't let the past define you A past experience. It's like driving a car and looking in the rear view mirror, you're going to crash. Look forward and define how you want to do this, because you are the CEO of your life. So that's how you can look at it differently.

Cindy Witteman: 10:15

Absolutely, and I think that's so much better of a sales tactic, whatever. You're trying to provide someone with something they want instead of trying to convince them to buy something they don't want, and you just can do that authentically, you and actually provide them with something that they want, and then everybody wins.

Cynthia Stant: 10:30

Yeah, absolutely. I mean I always say like this nobody wants to be pitched to, right? That's where my brand, feminine Beast, comes in, because, yes, we take the actions, but we do it in a feminine way. I've always been one of the women in the room of 100 men and I've always been the number one in sales, and it's not because of the way that I look and necessarily the way that I talk, it's the way that I sell is about being of service. It's bringing that femininity into the action.

Cynthia Stant: 10:56

So, instead of pitching nobody wants to be pitched to that is really aggressive and it is dominating and masculine and that's where it comes off spammy scammy. Instead of pitching, where you feel like you're presenting and convincing people, you want to invite people. If you love what you sell, you want to tell the whole world about it. It's almost like you're throwing a party and the inside of working with you is the best thing ever. You're going to tell the whole world how great it is. Invite them to plug into your power. Versus pitching, instead of convincing people, the only people that can try to convince other people are people who are not convinced by themselves. If you know you have a great intention and you really are here to support others, then you don't have to convince. You're just here to convey your message and stand in your truth. When you are sitting there saying, when this objection comes up, you're not even listening to what they're saying, you're coming up with what you're going to say next, you're manipulating and that doesn't work. That's way, that's bro, that's the patriarchal way of doing things Like. Instead, actually do listen and think of the solution, be of service, not manipulate service. So it's like the same thing. We're both selling, but there's different ways to do it. And I'm telling you, it feels a lot better when you are earning trust and you're being authentic and you're being of service, and it's a two-way conversation. That's the one thing people forget too.

Cynthia Stant: 12:08

Whenever somebody works with me, I need to make sure that they're going to get results, because that's my reputation. My client's success is my success. So when I'm talking sales, I'm not convincing them to come inside. I need to make sure that the right fit to come inside, because it's a commitment, a relationship. I would say money is the energy of commitment. When someone pays and invests to get something from you, you invest to make sure that you support them in that journey to get that result. Your clients have to get results truly, because if your clients are not getting results, again that's an issue. We need them to get results because that's where testimonials come from, that's where referrals come and that's why we're doing this in the first place to get clients results. So, yeah, it's really about understanding how do you want to do it. You don't have to follow what other people have done to you. What are you going to do differently?

Justin Clark: 12:53

Hi, my name is Justin Clark and I'm the president of the board of directors for Driving Single Parents, a 501c3 nonprofit serving the citizens of San Antonio and Bear County, texas. I'm here today to tell you a little bit about the great work that our organization is doing for the citizens of San Antonio. What you're about to see is just a few photos and videos of the way that we're changing lives for single parents in and around San Antonio, texas. Our first giveaway took place in April of 2017, just one short month after the formation of our organization. John, a Bear County resident, was the victim of a horrible drunk driver incident. He and his daughter survived the crash and we were so proud to give our first car to this deserving family. Fast forward to 2020, a very difficult year for nonprofits, we were able to secure four vehicles for single parents in need. Our organization, including our board of directors, list of partners and portfolio of people we've been able to help in San Antonio, continues to grow, and it's all thanks to donors and local community organizations that have helped us a lot. This giveaway took place in 2021 and shows that we continue to help single parents even after the struggles brought about by COVID-19. Because of limited funds and the overwhelming need.

Justin Clark: 14:24

We at Driving Single Parents are incredibly selective with the people we help. Some are victims of domestic violence. Others how to spouse pass away, tragically or otherwise Fell on hard times. These single parents show adversity in the face of challenge and aren't looking for a handout. We offer a hand up and help get them back in the driver seat. Many of the single parents we help go on to graduate college, get promotions, get married, mentor others and some have even been so touched by the gift we gave them that they have decided to join our board of directors to pay it forward and ensure the continued growth of our organization. If you would like to help our organization continue to grow and continue to help single parents in need in San Antonio, texas, and Bear County, texas, we would really appreciate your support. Please visit us online at wwwdrivingsingleparentsorg. Thank you. Now it's time for.

Cindy Witteman: 15:36

Little Give Kindness Clips. Hello everyone, I wanted to chat with you about our Kindness Clip segment, so I need a little help from my audience. So what I'm looking for are short little videos of you talking about a time that someone was kind to you, or maybe there's a time that you were kind to someone else. Share those stories with us. You can email that to me at Cindy at littlegivecom. You can also hashtag Little Give online or you can just find me on any social media platform and tag me under Cindy Woodiman. My name is spelled C-I-N-D-Y-W-I-T-T-E-M-A-N.

Cindy Witteman: 16:17

Thank you all so much for participating and spreading that kindness and I can't wait to feature your clip on a future episode. Yes, I 100% agree. And if you're just pushing people and to give them their money, that's only going to be this many people you can convince to do that. But if you can convince people and invite people, like you said, to plug into your power, to come with you to offer a service for them, then that will just continue and continue and keep flowing. So I like what you've done there. Why don't you tell the audience a little bit about how that translated into this? You know ambassadorship you have with this nonprofit. Yeah absolutely.

Cynthia Stant: 16:50

So I might get teary-eyed, but I won't apologize for my kindness, because I'm still just so moved that we're part of this and that we've been asked to do this. So I grew up with a father who was an entrepreneur, and I just remember being a little girl. Giving back was such a big part. I mean, he's been gone now for years and years and years, but our family still receives letters about the contributions that he's made through his business and how he's able to give. And Although it wasn't necessarily something that was wildly successful, it's not necessarily at all where our company has gone he still always thought about giving, and so I've always thought about. You know, when I had my company the first year, right away we're like, how can we donate? And I didn't want to just to donate to anyone or to the most popular places. I wanted to really concentrate on Connecting with a nonprofit that stood for what I stood for, that really was aligned with my brand, my purpose and my mission. And so, after digging and digging and digging, I found out about dress for success.

Cynthia Stant: 17:50

And so my first year After getting fired for my corporate position which again ended up being one of the best things ever, because look what we are now. I had blazers upon blazers and, you know, slacks and shoes. I almost work barefoot every single day. Honestly, I'm gonna be real right now, and barefoot right now, like I'm at home, I work from home. So I decided to take all of my clothing that I'm no longer going to use and donate it to the, the nonprofit, and then my company. Every single year for Christmas, we donate to the charity monetarily, and I did this for my first year and my second year, and in the third year, I was like we're doing bigger and better, like there's something more we have to do, and I found out that because of a 2020 Hurricane, ian, that came through Florida, wiped out the entire building for just for success. Everything was completely destroyed over 2500 articles of clothing and so I was like we have to do more.

Cynthia Stant: 18:46

So, when it comes for just for success just so everybody knows, the mission of just for success is to really empower women to Achieve economic independence. So these are women who are maybe underprivileged, are going through financial hardships, and they provide a network of support, professional attire so they can actually apply for interviews, but they also really help them with developing the tools that they need to thrive in business, and so this is a lot of support as far as like interviewing, helping them to get the job, go over the resume, practice and Rehears, put in the applications, walk them through the process and then, of course, they have to look the part, and so when I found out this happened, I was like we need to do even more. So I contacted my local branch, which is Orlando, because I live in Jacksonville, but about two hours difference and I told them that I want to get involved even more. So I Thought you know, being a manager of sales for over a decade that I would help by interviewing women. I've interviewed literally thousands of salespeople and I was just blown away when the director and the president asked me to Instead Coach sales to the women in the program. And, as you can tell them, I'm still emotional about it, because If I could give any gift to any woman, it's the gift of being able to sell. Five years ago, I'm actually a woman who was completely Broke, like bankrupt two hundred dollars in my pocket, two children on Food stamps, getting support from the government to send my children to daycare so I could find a job, and when I really tapped in and decided to own my gift in sales. I Just remember that moment in particular where I just decided I'm gonna be the best saleswoman in the world. And when I did decide that that's what it is, it's a decision, it's a choice, I didn't realize that it would take me to this point.

Cynthia Stant: 20:48

We're not only am I helping women all over the world just this week we got clients from Serbia, france, the Netherlands, canada, the UK, like in our world and inter feminine beasts, but not just that, I'm helping the women in my community and this, just so, you know, just for success, is worldwide. But to give back and and every time that we have a meetup, every time that we have an in-person event, we have women all over Florida coming and they are donating clothing. We literally leave with truckloads and not just that, materials like notepads and and computers and Folders, all the things as they can bring that in briefcases and purses and accessories. And then also other women stepping up to volunteer and you know so I travel, you know, quarterly, to go to meet with these women and to train them in sales. We have, you know, several experiences where I've gone and coach them and just the room is filled and the feedback is amazing, and the what the women have been able to do has been just, I Can tell you, I wake up excited and I'm a woman that goes to bed very proud because of this work, and so, yeah, I need to collect myself, but I can't help but to cry, and I think it's really, it's a, it's something that a mentor taught me, but it's so true.

Cynthia Stant: 22:03

If you're, why, the reason why you do everything every day, if you're why? Doesn't make you cry. You're living a lie and I won't apologize for crying because I am living my why. I'm a woman living In purpose, supporting other women, and it's through helping them to embrace, fall in love with and to excel at sales.

Cindy Witteman: 22:19

That is incredible. I think that it's so wonderful. And and how you. You thought, okay, well, I'm just gonna help in this one way, and then it evolved into this big way where you're helping these women Succeed through sales, and I love how you told the story of how you haven't always been at this point in your life. For you, you know so. At one point you were trying to dress for success, and now here you are Helping all of these women and in so many different ways. So that's so Incredible. So is it your favorite part to be to teach them? Or what is your favorite part of being an ambassador with dress for success?

Cynthia Stant: 22:51

so one thing when it comes to sales in general is that I always remind people that that money comes from people and you know people asking all the time hold on, so you have a seven-figure company in three years, like you created multiple six and just your first six months, like, how did you do it? How did you do it? Number one is I definitely Started in my energy as a multiple seven-figure woman because it's not what you do. I'm here to teach you the systems and the strategies and help you to scale and, you know, give you that support. But it doesn't matter and it's all for not if you not being the woman who truly needs to be in the right energy of getting it done, the right mindset, the right Ability to hold what it takes to be a woman in business and leadership, because it's, it's a wild ride being an entrepreneur the ups, the downs and everything between. So it's really not just what we do, it's who we are.

Cynthia Stant: 23:39

But you know I embraced social media and the reason I love social media is because it's called social Social media. People forget that and I went directly to the people I wanted to work with DM. We forget stands for direct message. So I was social and went directly to people and I I'm always in and about people, so I love connection. My whole entire business is based off in connection and it's not just selling, it's who can I help other people connect to? How can we be closer together?

Cynthia Stant: 24:13

I believe in the power of proximity, I believe in the power of connection and there's nothing like being in person so I can. My most favorite thing is not just hosting the parties and getting the donations and the big events. It's being with those women and watching them have those ah-has, watch those wheels start spinning, watch those light bulbs go off, and being in person. When you're in person, I mean it's beautiful that we can connect right here through this little box, but in person is when you can truly hug somebody, it's when you can hide by somebody, it's when you can dive deep with them and there's nothing like it. They can truly plug into your power. So, out of everything that we do, obviously, what got me really emotional was meeting them in person and then having these seminars that we coach on. It's really cool, it's life changing.

Cindy Witteman: 24:56

Absolutely. I know I'd mentioned you in the pre-show that I started a nonprofit and we give away cars to single parents. So I can totally relate because most of what we do starts off virtual. And then when we're handing off those keys and it's in person and the tears and the hugs and the life changing moment, or even just hearing the stories of how, hey, I was able to get my kid to school in the first day because I have this car, I was able to get to HGBR, the grocery store or Walmart to get what I need with my kids for the first time, and however long, and all those stories and that human connection, that feeling of wow, this is really helping them help themselves. And then something small that I can do in my team and we work really hard to do to give them that. So I can totally relate with that in-person hug and that feeling of satisfaction.

Cynthia Stant: 25:45

That's why I love speaking from stage. That's why I love hosting all the meetups, the events. I'll put my own money in to get all the people there. I want to create a room where you can be surrounded by like-minded people. When you're an entrepreneur especially, it can be very lonely when you're the CEO.

Cynthia Stant: 26:02

Look at the organizational chart. You're the one on top and most people that you meet on the real world are not doing this. They can think you're crazy and you kind of are. So surround yourself with other people who get it, who. When you have big days, they don't look at you with jealousy or think you're nuts. They think it like. I celebrate you, I uplift you, I motivate you, and so I love creating communities and that's honestly. It's funny. I didn't really use the term queen, but I'm just going with it, but I'm known in the industry by my colleagues, my friends and clients as the queen of sales, but I'm also known as the queen of connections and I believe in bringing people together. Power and proximity is everything for sure, absolutely. I'm glad that you have-.

Cindy Witteman: 26:40

I could not agree more. I could not agree more because it really does. I mean, if you surround yourself with people who are like-minded, it can really help elevate you, because those people might be better at something than you are and you might be better at something than they are, and y'all can work together to make those connections, to make it a better place. Well, even what?

Cynthia Stant: 26:56

we're doing right here. I joke around, I call it the spice girl effect. That kind of gives away my age, but I grew up loving and sink fast straight boys and of course, the spice girls. And when I think of the spice girls we all have our favorite one right. So whether it was scary or posh or baby spice, I was always baby because of the blonde hair. It could be ginger or sporty.

Cynthia Stant: 27:16

They all have their unique sound, but one of them, I remember, ginger, went to go solo. It didn't work out that well and we love you, we're happy for you. Like, go for it. But at the same time they were just better together and it's like, just because you like one more doesn't mean you don't like the others. It's the same thing with like the secret, that book when they all got together by Rhonda Byrne talking about the law of attraction.

Cynthia Stant: 27:37

Law of attraction is a universal law. It's been around since the beginning of time but there was people talking about it, but one by one, by one we didn't really know about it to reach the masses. It's when Jack Canfield got together with Lisa Nichols, who got together with Bob Proctor, who got together with Michael Bernard Beckwith, when they all got together all of a sudden. We learned about all of them and what happens is just because you like one doesn't mean you're not buying from the other. Cross for motion is and having that confidence to understand that my audience can listen to you and I can highlight you because I have confidence to do so. And if they haven't bought from me yet, I still want to put them in hands with somebody. I trust that's how you build a business. So it's connecting cross for moating, it's not just pitching to people, it's being with people and helping people to be connected to other people. That'll take your business so far. Yeah, I'm glad you brought that up.

Cindy Witteman: 28:29

Yeah, absolutely, and I really am a big fan of sorry collaboration over competition and I know that sometimes it can be even even sales, it can be very competitive, but sometimes if you collaborate then everybody can win. What do you think about that?

Cynthia Stant: 28:44

Well, I think we're even doing it here right now because when this episode is ready, I'm gonna go promote it in all of my social and what's gonna happen? I want people to come back and find you, and I'm selective about the shows that I go on because I need to make sure it's one, somebody that I really wanted to highlight. Two, somebody that I really have great chemistry with and that we can support each other and understand how this works. And three, somebody that can provide the most value to my people, right, and then, of course, we're always swapping. You're gonna have this in front of your audience. They're gonna learn about me.

Cynthia Stant: 29:11

It's the power of working together to get the right messages out to a bigger audience than the right people. So I'm all about it all the time. I have so many friends that coach sales. There's a million women out there that coach sales, but nobody does it like me, because I own it, I claim it, I know who I am and I've done the work to really have that uniqueness, that authenticity, where I'm also really focusing on earning trust. All sales are made when you earn trust, and so it's not worrying about what she does If anybody copies me, which happens all the time in the industry. I send them love. I'm like you know what. It's not gonna work for you because I have a signature frequency that goes into my content and people can feel it. So whenever you're copying or competing, like it's just it's never gonna work for you. But you'll learn over time, right, You'll learn. It's definitely a sense of maturity that comes with that, for sure.

Cindy Witteman: 30:01

So, since you're all about sales, can you give the audience a few examples of maybe some tips that they could use if they are into sales? Or maybe they have a difficult time asking for the money or not feeling like they're worth the money. Do you have any tips for them?

Cynthia Stant: 30:14

Yeah, actually I would love to talk about this. I actually had a call today with one of my clients and she was saying I am nervous about making sales. I don't know if they're going to judge me or like what I have to say. I hope that they like my offer. I wanna make more money. I and I was like you're doing it all wrong If you're gonna have success and you wanna take that pressure off. Or if you feel like you're performing, or if you're being interviewed, or like Ricky Bobby, like you don't know what to do with your hands all of a sudden when sales comes up. What it's really about is that you're making about you.

Cynthia Stant: 30:55

Sales truly is about supporting others, it's about being of service and it's like driving on a highway. If you ever are driving on, like, for instance, in the US we got the Long Road 95, I drive it all the time. Whenever you're get unfocused, you hit those little bumps on the side of the road. They're there to redirect you, to refocus, and you can sit there and hit the bumps and go. Okay, that's okay. I slipped for a second, but let me refocus, or you can have those bumps go off and you can completely react and lose your power and then all of a sudden land in a ditch. What you're supposed to do instead is just allow yourself to make mistakes and when you do, it's okay, redirect so anytime that you catch yourself worrying about you.

Cynthia Stant: 31:36

How's this going to work? What do you think about me? Aye, aye, aye, aye. You already create a resistance. You already are. You're not trusting in yourself. The thing is, the only way you make sales is by earning trust, and how are people supposed to trust in you if you don't trust in yourself? So how do you trust in yourself? Make it about them. If your intention is to serve and to help other people, you're never going to worry about how you're doing. You're never. So. That is what I would have to say about that. It's just really the second. You've got yourself saying aye, let it go and refocus. Make it about them, serve them, and when you give and when you support, I promise you you're going to receive like crazy.

Cindy Witteman: 32:12

I think that's a great tip, and I think it's also true that not only are you going to be able to receive the money that you're going to get for these collaborations that you're doing where you're helping them and they're helping you, but you're also going to feel really good about it, and I think that being successful is really a big part of it is making sure that you're always in the feeling of good, like if you're feeling good and then you're doing good. I think that really plays hand in hand with becoming successful, or being successful or staying successful. What do you think about that?

Cynthia Stant: 32:40

I think that there is definitely an evolution of success. I think in the beginning, when it comes to sales and having a business, it's all about building that momentum, it's all about imperfect action, it's all about let's get clients, let's get paid Right. But I've always paid attention to the fact that it's not about quantity, it's about getting the quality in quantity, because you need again to understand that your clients results are your reputation, and so I really think it's understanding the evolution that every single time that you level up, there's a new challenges. This is a silly way to put it, but I was explaining the evolution and how it works to somebody and they said they loved it. So I'm going to use an example here.

Cynthia Stant: 33:19

But if you think about Super Mario Brothers right, going back to the old school Nintendo, the little gray box, when you first got your controller and there's the A and B button, you're like what do I do? What's going on? Okay, you see this little guy and he's running across the screen and I love how the old, the old editions you couldn't go backwards. It's kind of like like you can actually reverse, right, you just got to keep moving forward. So he runs across the screen and, as he does. You're like, oh, look at that cute little, is that a mushroom? Oh, cute, what's? That thing kills me. Like how was I supposed to know? And then all of a sudden you see, oh, okay, well, cute little turtle. Turtle can't kill me, that thing's so adorable. What turtles kill me too? Right, and all of a sudden you go through these challenges. You go through these challenges and you learn, and you learn that note you jump here, you jump here. At the end you're supposed to jump and get the flags, so the fireworks go off as soon as you finish that level. Right, you're like, do, do, do, do, do, do, do, do, do. Finish the level. You're like, ooh, I did it, I did it, I did it. But then what happens? All of a sudden, do, do, do, do, do, do, do. And you're on this blue level and all of a sudden you see these cute little turtles. You're like, I know you're a bad turtle, but all of a sudden the turtles are shooting fire flames at you.

Cynthia Stant: 34:22

You're like, yep, every single time that you level up, it's new challenges, it's, it's, it's. It's never about the end result, because every time you get there, you think you're there. There's always something new, and you're supposed to, because that's how you grow. If you're not growing, you die, literally. You're supposed you have unique desires and they're always going to be there. If you ignore them, they just get bigger and bigger. You're supposed to go after them and so, as you go after them, you level up, you level up, and each time there's new challenges.

Cynthia Stant: 34:49

So it's important that you celebrate, but it's important that you give yourself, grant yourself grace and peace and allow yourself to enjoy. It sounds so cliche, I know it sounds mis-american of me, but it's so true. You have to learn to enjoy the process, to enjoy mastering the journey Like it's. The journey is just as important, just as your mistakes are just as important as your wins. I celebrate both for my clients and, you know, for myself. So, yeah, I mean it's. There's always an evolution.

Cynthia Stant: 35:16

I think what I was going to say here mostly is in the beginning. It is truly about just let's get paid, let's make money, let's take care of ourselves, and that's okay. You have to be able to take care of yourself first so you can take care of others, otherwise you deplete. You need to learn how to be a surplus of all things good and be able to take care of yourself. There's no way I thought about that with the non-profit. Why, in this third year, was it time to go? Because when I go and I sit there and I dedicate my time and I dedicate my money and I dedicate my clothes and I and I get up and have time put away to talk about it. I can't do that if I don't have the the ability to take care of my own bills and my own children.

Cynthia Stant: 35:55

But now that I have the money, I have more time where I can actually help create bigger difference. So you have to take care of yourself before you can make that ripple effect. So in the beginning it is all taking that, but you'll, something happens and it's really magical. And I remember people used to say something like this and they're like y'all are crazy, I just want to get paid, right. But eventually, when you do have that certain amount of success and money, the evolution, it changes completely.

Cynthia Stant: 36:18

It's now more about not what can, what should I do, what should I learn? It's what do I want to do, how do I want to do and who do I want to help. And it's strange, but all of a sudden you stop counting dollars. All of a sudden you stop looking at your bank account every day, like I used to. You stop looking at sales as leaderboards and money and and all the. It really just becomes like people, people, people. And that's all of a sudden, when you really make it about people, which you can do on day one if you're smart, but once you truly make it about the people, the sales just keep coming in. It's but, of course, universal law when you give you, that's when you receive. But you can't give if you're not first giving to yourself.

Cindy Witteman: 36:57

Absolutely. I couldn't agree more, couldn't agree more.

Andrew Froelich: 37:01

Hi, my name is Andrew Fraley and I believe that sometimes we all need a little bit of help. If you're in the San Antonio community and we need some legal help, call me at 210-725-4658. Now it's time for Little.

Cindy Witteman: 37:20

Give Clip Quest Welcome to this week's Clip Quest Challenge. So what I want you to do is go back and watch episode 10. I want you to tell me what his little give was. So, as you all know, at the end of every episode I always ask the guest to give the audience an example of a little thing they can do in their community. There might be a little give on their end, but might make a big impact on the other side. Go ahead and email me at Cindy at LittleGivecom and let me know what his answer was. If you get that answer correct, then I will feature you on a future episode. Thank you all so much for watching. Well, I always ask all of my guests this question. So one can you give the audience an example of a little thing that they can do in their community? That might just be a little give on their end, but might make a big impact on the other side.

Cynthia Stant: 38:08

Well, when I was going into this, I wanted to share the story about the eye, and I think that applies in so many things. So that was about for women in sales. Right, she was saying how do I, how do I making about me, me, me? But in every single time that you catch yourself worrying about how things are working for you, just take a second to breathe, to actually just become grounded and become present and just know that right here, right now, you're always safe. Take it from a woman who's literally like I remember not being able to afford heat and wrapping my babies in like three blankets and having so much shame and hiding and just thinking that I was not safe Anytime. I just stopped and breathed and paid attention. You realize that so many things are OK for you right now. All anxiety, all worry is too much future, too much past. Right here, right now, you are safe. And right here, right now, instead of worrying about yourself, how can you just take a second to do something for someone else?

Cynthia Stant: 39:04

I tell you, when you give is when you'll receive, and I'm not saying to do this OK, but there are so many stories of people who did selfless acts when the world would have said they're crazy because the physical didn't actually make it seem like it was smart, but they had the biggest return. It's funny because I wasn't planning on saying this, but Rhonda Byrne, who wrote the Secret, this amazing book that, where she gathered everybody together, created such an impact. She told them her story about how she literally had no money. She was down to her last $500. She did the craziest thing ever and she went to the ATM, got it out and literally handed it with so much love and joy to each person that she saw. Now I'm not saying to do that If your energy is not behind it and you're doing it to manipulate the frequencies of the realms and be able to generate money.

Cynthia Stant: 39:49

No, it's with the intention that she was like. I trust in myself, I trust that I'm supported and I trust that I know, when I give full heartedly, that I'm always going to receive. I'm supported. And today I'm not making about me. I want to give to others. You're going to see a difference.

Cynthia Stant: 40:03

So, second, you feel bad, you feel like a victim, you feel loss. Shift it Because it's a choice. It's your decision to see it differently. Are you willing to see it differently? And when you're really hurting, think about somebody else that would look at your circumstance and think you're so gifted. Own that, claim that and do something about it.

Cynthia Stant: 40:21

So don't make it about I Drop the. I Just remember that. And again, today you're going to listen to this and this may inspire you. It might give you the butterflies and make you feel like who are for a moment. But information is just one thing. What this is really about and why Cindy has a show is so that you can be inspired to do transformation. So take that as a little something you can hold on to the next time you feel down the dumps, the next time something's not going right, which happens all the time to all of us, at every level. Just remember drop the I and make it about someone else and watch how it benefits you. It always does. It comes back. It's karma, it's real. So that was what I would say. I know that's not one specific, because everybody has a different story. So I want to apply some business and apply some life.

Cindy Witteman: 41:04

I think that's a great example. Drop the I and do for others. That's a great example of a little give, because no matter what you're doing, whether it be the simplest thing or the biggest grandest gesture, either way you can make an impact. So I think that that was a great one Drop the I. I love that. So can you give the audience an example of a time in your life or maybe somebody did something for you that might have just been a little give on their end, but really made an impact on you and in your life?

Cynthia Stant: 41:29

Yeah, actually it's interesting. I had a client who taught me something really special and it actually really ties into the conversation that we had today. But this particular client we did amazing results, I mean through sales. It's beautiful what we've been able to do with our company. We've had women in one month do 50% of the sales that they did the whole year before. I've had so many husbands come to me and say thank you for believing in my wife when I did it. Look what she's been able to do. We've had women go from $200,000 a month to half a million a month just after eight hours of sitting with them and helping them to understand what they're doing. So I remember specifically I had a client who really skyrocketed and she was a very high level client. This is a TEDx speaker, a top podcast, somebody who speaks from thousands on stages, has multiple million dollar years, and I was just blown away by her leading by example, because when I was first starting she was one of my first clients and I saw how she did not mind telling the world about how she was getting her results.

Cynthia Stant: 42:35

I've seen a lot of people in the industry want to hide their coaches, hide their mentors, in a way that it's fear-based, it's limited mindset and they think, maybe competition-wise, that if people know who I work with they won't want to come with me. They want to go to that person and she showed me really if you want to attract the best clients, you need to be the best client. And she brought me so much business through referrals and for her, using her platform, she proudly go ahead and tell everybody about what I've done. She created a testimonial video and sent it to me and I didn't even ask for it and she said please share this everywhere you can because she was happy with her results. And I just remember she really helped me to kick off my business.

Cynthia Stant: 43:20

I am not a normal case, but many of my first clients were ick girls. They were big names and because of the work that I did with them, it created so much validation which created demand so that when I made my offers more affordable and accessible, they were filling up because people saw who I could do and how I could help. And now I can help everybody at different stages, whether it's the first six figures or getting to seven, or multiple seven, getting to eight. They're all in between now, but I just remember seeing her handle that abundance mindset. I remember her really being a woman who used her proximity to give back to someone and she really helped me to kick off and so not necessarily charitable, it wasn't necessarily, you know, it was a thoughtful, mature, interfemininist way of doing business and I never forgot it.

Cynthia Stant: 44:07

And anytime I have a coach or mentor which is all the time if you're going to be a coach, I recommend you have a coach to lead by example. If you are going to have other people invested you, you should be investing yourself. I've always thought I'm working with someone and I love our relationship with what we're doing. I tell the whole world and again that comes back to the Spice Girl fact. It comes back to we're better together. It comes back to there's power and proximity, and I got to learn that very early as an entrepreneur and I've always kept it that way. You won't see that all the time in the industry.

Cindy Witteman: 44:37

Right, that's a great example. Yeah, it's really neat that she went above and beyond to help you in that time.

Cynthia Stant: 44:43

Above and beyond. She was like having samples.

Cindy Witteman: 44:45

Yeah, you didn't have to ask her for the testimony. She just gave it to you and that helped you grow. But that's a great example. So why don't you tell the audience where they can get in touch with you? If they want to know more about you, seek out your services. Just give them all the deets.

Cynthia Stant: 44:59

Yeah, absolutely so. You can find me at my website, which is synthiastantcom. I'm very social on Facebook. I have all the things right Instagram and all that but on Facebook, I told you, I'm all about the DMs. You're welcome to send me a message. Let me know that you came from the show from Cindy. And at the same time I have a Facebook group and I love the Facebook group because there is where we have a like-minded community of women.

Cynthia Stant: 45:23

The Facebook group is called Sales is Sexy and Simple, with Cynthia Stant, and here I'm having complimentary workshops. I'm really challenging the way that you think about sales and helping you to rewrite it. We have tons of our podcast episodes, tons of complimentary trainings just for women inside the community, so you can go ahead there. And then, of course too, I think the number one spot to really learn the most about me and to get a lot of value is the podcast. Right, so that would be Inner Feminine Beasts podcast. The podcast again is ranked 2.5% on iTunes, over 3 million shows.

Cynthia Stant: 45:55

It's just your consistency. We never paid anybody, we just show up all the time, two episodes a week. This is going to be trainings mindset. It's really going to give you step-by-step kind of systems and structure, but at the same time, it's going to talk about some of the concepts of what it takes to be a leader and what's happening in the industry and who we need to be, not just what we need to do, having these high-level conversations and, every single week, having a guest, where this is going to be a seven, multiple, seven, eight-figure woman talking about the journey of how she got there.

Cynthia Stant: 46:23

We all started with zero followers. We all started with zero dollars. We all started with zero clients, and this really is about how they got to where they're at, but they shared their tips and expertise as well. So those are the different ways that you can follow me and definitely check out the website, because I always have meetups and in-person events, depending on when this goes out. My next one is going to be October 27. And that's going to be something I'm really excited about, and the women from Dress for Success, our nonprofit, are going to be participating in that as well. I wanted to make sure that they have access to the work that we're doing and being in the rooms with high-level women who are really serious about business.

Cindy Witteman: 46:56

Thank you so much for sharing all of that. What about for Dress for Success? If somebody wants to get involved, they want to donate, they maybe want to see if they can get back in bigger ways, like you have. Can you give them the details about that as well?

Cynthia Stant: 47:07

Yeah, definitely so. If you go to their website, they make it really easy to donate. At dress4successorg, you can see that how you can donate clothes, and also, right from there, you can donate monetarily. If you are interested in donating to my particular branch, again, they're all over so you can find your local branch. If that's important to you or the community as whole, I'll be making sure to provide the link for the Greater Orlando Area. Cindy and you can have that for your audience if they want to donate directly to the Orlando area and again, they really need that support right now after still recovering from everything that they lost in Hurricane Eden in 2022.

Cindy Witteman: 47:43

Great. Well, thank you for giving us all those details. I really enjoyed our conversation. I love all that you're doing to help other women out there and other people level up in their business. It's awesome and I can't wait to listen to your podcast. I haven't listened yet, but I do have it on my queue. So thank you so much for sharing everything with us and we'll see you next time.

Cynthia Stant: 47:59

It was an honor. Thank you so much for having me. I really appreciate it. Thank you.

Cindy Witteman: 48:04

Thank you so much for watching this episode of Little Give. If you would like to learn more about how I highlight ordinary people doing extraordinary things to help others, or maybe you'd like to be a guest, or maybe you know a nonprofit that you would like to see featured on a future episode of Little Give, you can find all the information on our website at littlegivecom. If you'd like to get involved with our kindness clip segment, please do send in those videos, send them via email to Cindy at littlegivecom, or you can tag us on any social media under Cindy Widemann or hashtag Little Give. If you'd like to know more about our podcast, you can also find us on all major streaming platforms under Little Give podcast. Please do find our Facebook group under Little Give TV show and join it. We'd love to keep you up to date with future episodes. Thank you all so much for watching and I can't wait to highlight the next ordinary person doing extraordinary things to help others. See you next time. Music.